Innovation and Idea Generation "By the Book"


In our knowledge-based economy, the need for businesses to be innovative and generate new ideas is relentless. Where do we look for these ideas, and how do we find them? In this workshop, I will explore with participants how the world of great books can be a treasure chest for key ideas. More important than any particular idea or model, what literature offers is a way of thinking that business leaders can apply to their areas of expertise and responsibility. I will teach participants the strategies of “deep reading” and interpretation, as applied to literary texts—a skill that can then be used in other fields requiring attention to linguistic detail, interpretive judgment, intellectual analysis, even creativity.